Throughout time, people have come up with numerous ways to remember what they need to do. In “It’s a Wonderful Life,” we see Uncle Billy tying strings around his fingers to remind himself to do something. Today, we set reminders on our phones or make lists on the kitchen chalkboard so we won’t forget. But, just like Uncle Billy, we often do forget. Memory loss is a condition none of us want to experience. If a person suffers from depression or anxiety, the memory loss can even be greater.1 Thankfully, science is shedding light on a little, ironically forgotten, purple berry called aronia.
PURONIA, Lifebrook’s aronia juice is not made up of 100% aronia berries. Lemon juice has also been added for a very significant reason: absorption.2 The antioxidant effects are greater when the two are paired together.2 Not only that, they also inhibit cholinesterase, an enzyme that breaks down a chemical in the brain called acetylcholine.2,3 Acetylcholine is the messaging system in the brain. When someone has a neurodegenerative disorder, such as Alzheimer’s disease, Parkinson’s disease, or senile dementia, acetylcholine levels are low.3 If we were able to stop or inhibit cholinesterase from breaking down acetylcholine, we could help people from losing memories.
The aronia found in PURONIA is truly a black pearl. What scientists are discovering provides a holistic approach for our bodies with no disclaimers needed. Most of the medicines currently provided for those with neurodegenerative disorders cause nausea, diarrhea, and damage to the liver to just name a few.3 The aronia berry findings are astonishing and have only positive effects. What more could we ask for?