There is a new buzz growing, even though nothing new has been created. It’s the aronia berry, a purple berry that looks quite similar to a blueberry. The Aronia berry is native to our Midwest and eastern coastlines, and was used by the Native Americans for its medicinal uses. As settlers came in, they took out the bushes and the name “chokeberry” came into use due to the astringent taste.
Thankfully, the aronia berry story does not end there. Our understanding of antioxidants has grown tremendously as has our desire to be well and treat our bodies correctly. The ORAC score (Oxygen Radical Absorbance Capacity) is an antioxidant measurement tool research is using to test the properties of food. Basically, the higher the ORAC score, the higher the health benefits.
The aronia berry is topping the charts. As compared to the well-known blueberry, the aronia berry more than doubles the blueberry ORAC score. Polyphenols are packed in this berry, which may counteract against heart disease, inflammatory issues, urinary tract infections, weight gain, hypertension, arthritis, and other infections.*
What will you experience? Try Puronia today!
*Williamson, G., & Holst, B. (2008). Dietary reference intake (DRI) value for dietary polyphenols: Are we heading in the right direction? British Journal of Nutrition, 99(S3), S55-S58. doi:10.1017/S0007114508006867